An internet search engine is the shortest distance between two points, and is the easiest and fastest way a customer can view a snapshot of your business.
A website is a lot like a 24 hour shop window - allowing you to sell to your customers all day, every day - 365 days a year. A website is also an effective tool for giving a potential customer the confidence to actually pick the phone up - or to walk into your place of business.
Take for example a tattoo parlour:
Many people still think tattoo parlours are still frequented by grizzly bearded biker men, with loud rock music blaring all day long! This image coupled with the scary & reputedly painful process of being tattooed, may result in seriously committed people never actually visiting your business as they are unable to check the conditions to see that their pre-conceptions are completely wrong!
With a website they can.
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